Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Find a Great Agent

A real estate agent is a huge asset to you as you go through the home-selling process. This is one of the biggest transactions of your life and you need a skilled professional guiding you through the process; one with personal experience, not just gained vicariously through client transactions.

Your agent will be working with your best interests in mind and can help guide you through all the stages of selling your home.

Connect your home with prospective buyers
Agents often have access to information about homes going on the market before the public. They can expose your home to the largest potential audience.

Get you more money
Agents will be able to help you negotiate top dollar for your home.
Attention to detail
The process of selling a home requires a good deal of paperwork. Your real estate agent will help you fill out all documents and get them submitted properly.
Professional negotiator
Agents deal with any difficult conversations that need to happen. They will also help you submit a strong offer and negotiate with the buyer on your behalf.
Expert guide
Realtors are there to help you with any questions you have along the way. They offer an objective opinion and can give you a much needed online presence.
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Establish a Price

Pricing your home competityvely...
The listing price is one of the most important factors in a successful home sale. In the current market bubble that we are in, you need an aggressive and fearless real estate agent who will be in tune with buyers' willingness to pay a premium for what they want. Today, comparisons should only be used as a guideline and take all factors, such as available inventory and location desirability into account. The market is flooded with cash buyers and appraisals are not a contingency.
Your real estate agent should be an expert in what homes are selling for in your area. Lean on them to help guide you in setting the perfect starting price. Homes that are competitively priced have a much greater chance of selling in a timely manner.

 

What determines the price?
Remember that your home is only worth what buyers are willing to pay. Your real estate agent will run a comparative marketing analysis (CMA) and provide you with a list of other houses that have sold recently in your area. This will help you see what homes of comparable size and condition to yours are going for in the current market.
You also have the option of having a home appraisal conducted to give you a better idea of the home's value.
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Prepare Your Home

There are many quick and inexpensive things you can do to increase the likeliness of selling.
Do a quick spruce up around the inside and outside of the home. Include things like decluttering, checking for leaky faucets and pullling weeds in the front yard.
When potential buyers are coming through your home, make sure to keep all valuables and personal information out of sight. Also remove any family photos and replace with art. You want the potential buyer to be able to imagine themselves living in the home.

 

Home staging tips...
  • There are many levels of home staging to choose from based on your budget and the value of staging in your area. Whether you choose to DIY or hire a professional do your best to neutralize and depersonalize as much as possible to appeal to the widest range of potential buyers.
  • You can increase your number of showings by allowing agents to use a lockbox instead of setting appointments. If you are setting. appointments try to be as flexible as possible.
  • Consider getting professional photos taken as these determine the first impression the potential buyer will have of your house.
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Marketing

Once your home is ready to sell, the goal is to get it in front of as many buyers as possible. The best marketed homes have beautiful photos and compelling listing descriptions that draw in potential buyers.

Marketing Tips
  • Advertise across multiple channels
  • Craft an enticing listing description
  • Make a daily to-do list to keep things tidy
  • Store all children and pet toys out of sight
  • Try to be as flexible as possible
  • Find a place for your pets during showings
  • Don't miss an oppurtunity for your home to be seen
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Listing

Your home is officially on the market - congratulations!
Your real estate agent will now use their connections to get the word out about your home to other agents and potential buyers.
A sign will be put in your front yard and all the marketing tools you
discussed with be implemented.

Your online presence is one of the most important to a prospective buyer. Many people start their search here.
Having professional, well-lit photos will give you the upper edge of attracting your ideal buyer.

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Showings

The most important thing to keep in mind while showing your home is flexibility.

Your real estate agent will set up private showings as well as an Open House to get as many potential buyers in your home as possible. Keep a daily to- do list so you're ready to leave at a moment's notice.

Make sure to find a place for your pets during showings. You want the potential buyer to be able to envision themselves living here and that can be difficult with a barking dog in the background.

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Offers & Negotiations

Depending on your market you may receive multiple offers if your home is priced right. Your real estate agent will be your best advocate at this point.
They will help you review each offer and decide which is best for you.
Be sure to disclose any current issues you know of with the home. You don't want any legal issues creeping up later.

 

Be prepared to negotiate. When you receive an offer you have a few choices. You can accept the offer as it is, make a counter-offer or reject the offer altogether.
It can sometimes take a couple of counter-offers back and forth before an agreement is made on both sides.

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Under Contract

An offer doesn't become binding until both the buyer and seller agree to the terms and sign a contract.

At this point, several things still need to occur before closing. These include... home inspection, title search, property survey and a final walk-through by the buyer within 24 hours of the closing.

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Final Details

This is a great time to get started packing. Make sure to keep current on insurances. Also be prepared as delays can happen.

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Closing

Closing is the final step in your home selling process.

During the closing, the deed is delivered to the buyer, the title is transferred, financing documents and title insurance policies are exchanged, and the agreed-on costs are paid.

Some of the final documents are signed. Keep in mind what you may be required to pay at closing including agent commissions, loan fees, title insurance charges and recording filing fees. Congratulations on selling your home!

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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